[Code of Federal Regulations]
[Title 27, Volume 1, Parts 1 to 199]
[Revised as of April 1, 2000]
From the U.S. Government Printing Office via GPO Access
[CITE: 27CFR4]

[Page 14-46]
 
            TITLE 27--ALCOHOL, TOBACCO PRODUCTS AND FIREARMS
 
 CHAPTER I--BUREAU OF ALCOHOL, TOBACCO AND FIREARMS, DEPARTMENT OF THE 
                                TREASURY
 
PART 4--LABELING AND ADVERTISING OF WINE

                            Subpart A--Scope

Sec.
4.1  General.
4.2  Territorial extent.
4.3  Forms prescribed.
4.4  Delegations of the Director.

                         Subpart B--Definitions

4.10  Meaning of terms.

                Subpart C--Standards of Identity for Wine

4.20  Application of standards.
4.21  The standards of identity.
4.22  Blends, cellar treatment, alteration of class or type.
4.23  Varietal (grape type) labeling.
4.24  Generic, semi-generic, and non-generic designations of geographic 
          significance.
4.25  Appellations of origin.
4.25a  Appellations of origin.
4.26  Estate bottled.
4.27  Vintage wine.
4.28  Type designations of varietal significance.

                Subpart D--Labeling Requirements for Wine

4.30  General.
4.32  Mandatory label information.
4.33  Brand names.
4.34  Class and type.
4.35  Name and address.
4.35a  Name and address.
4.36  Alcoholic content.
4.37  Net contents.
4.38  General requirements.
4.38a   Bottle cartons, booklets and leaflets.
4.39  Prohibited practices.

   Subpart E--Requirements for Withdrawal of Wine From Customs Custody

4.40  Label approval and release.
4.45  Certificates of origin and identity.
4.46  Certificate of nonstandard fill.

  Subpart F--Requirements for Approval of Labels of Wine Domestically 
                            Bottled or Packed

4.50  Certificates of label approval.
4.51  Exhibiting certificates to Government officials.
4.52  Photoprints.

                     Subpart G--Advertising of Wine

4.60  Application.
4.61  Definitions.
4.62  Mandatory statements.
4.63  Legibility of mandatory information.
4.64  Prohibited practices.
4.65  Comparative advertising.

                  Subpart H--Standards of Fill for Wine

4.70  Application.
4.71  Standard wine containers.
4.72  Standards of fill.
4.73  Metric standards of fill.

                      Subpart I--General Provisions

4.80  Exports.

                 Subpart J--American Grape Variety Names

4.91  List of approved prime names.
4.92  Alternative names permitted for temporary use.
4.93  Approval of grape variety names.

    Authority: 27 U.S.C. 205, unless otherwise noted.

    Source: T.D. 6521, 25 FR 13835, Dec. 29, 1960, unless otherwise 
noted.

    Editorial Notes: 1. For a document affecting part 4, see the 
editorial note appearing at the beginning of this chapter.

    2. Nomenclature changes to part 4 appear at 65 FR 11890, Mar. 7, 
2000.

    Cross References: Other regulations relating to this part are as 
follows:

27 CFR Part 1--Basic Permit Requirements Under the Federal Alcohol 
          Administration Act.
27 CFR Part 5--Labeling and Advertising of Distilled Spirits.
27 CFR Part 7--Labeling and Advertising of Malt Beverages.
27 CFR Part 9--American Viticultural Areas.
27 CFR Part 12--Foreign Nongeneric Names of Geographic Significance Used 
          in the Designation of Wines.
27 CFR Part 16--Alcoholic Beverage Health Warning Statement.
27 CFR Part 200--Rules of Practice in Permit Proceedings.
27 CFR Part 240--Wine.
27 CFR Part 250--Liquors and Articles from Puerto Rico and the Virgin 
          Islands.
27 CFR Part 251--Importation of Distilled Spirits, Wines and Beer.
27 CFR Part 252--Exportation of Liquors.

                            Subpart A--Scope

Sec. 4.1  General.

    The regulations in this part relate to the labeling and advertising 
of wine.

[[Page 15]]

Sec. 4.2  Territorial extent.

    This part applies to the several States of the United States, the 
District of Columbia, and Puerto Rico.

Sec. 4.3  Forms prescribed.

    (a) The appropriate ATF officer is authorized to prescribe all forms 
required by this part. All of the information called for in each form 
shall be furnished as indicated by the headings on the form and the 
instructions on or pertaining to the form. In addition, information 
called for in each form shall be furnished as required by this part. The 
form will be filed in accordance with the instructions for the form.
    (b) Forms may be requested from the ATF Distribution Center, PO Box 
5950, Springfield, Virginia 22153-5190, or by accessing the ATF web site 
(http://www.atf.treas.gov/).

[T.D. ATF-92, 46 FR 46911, Sept. 23, 1981, as amended by T.D. ATF-249, 
52 FR 5955, Feb. 27, 1987; T.D. 372, 61 FR 20723, May 8, 1996; T.D. ATF-
425, 65 FR 11890, Mar. 7, 2000]

Sec. 4.4  Delegations of the Director.

    Most of the regulatory authorities of the Director contained in this 
Part 4 are delegated to appropriate ATF officers. These ATF officers are 
specified in ATF Order 1130.2A, Delegation Order--Delegation of the 
Director's Authorities in 27 CFR parts 4, 5 and 7, Labeling and 
Advertising of Wine, Distilled Spirits and Malt Beverages. ATF 
delegation orders, such as ATF Order 1130.2A, are available to any 
interested person by mailing a request to the ATF Distribution Center, 
PO Box 5950, Springfield, Virginia 22150-5190, or by accessing the ATF 
web site (http://www.atf.treas.gov/).

[T.D. ATF-425, 65 FR 11890, Mar. 7, 2000]

                         Subpart B--Definitions

Sec. 4.10  Meaning of terms.

    As used in this part, unless the context otherwise requires, terms 
shall have the meaning ascribed in this part.
    Act. The Federal Alcohol Administration Act.
    Added brandy. Brandy or wine spirits for use in fortification of 
wine as permitted by internal revenue law.
    Advertisement. See Sec. 4.61 for meaning of term as used in subpart 
G of this part.
    Alcohol. Ethyl alcohol distilled at or above 190 deg. proof.
    American. The several States, the District of Columbia, and Puerto 
Rico; ``State'' includes the District of Columbia and Puerto Rico.
    Appropriate ATF officer. An officer or employee of the Bureau of 
Alcohol, Tobacco and Firearms (ATF) authorized to perform any functions 
relating to the administration or enforcement of this part by ATF Order 
1130.2A, Delegation Order--Delegation of the Director's Authorities in 
27 CFR part 4, 5 and 7, Labeling and Advertising of Wine, Distilled 
Spirits and Malt Beverages.
    Bottler. Any person who places wine in containers of four liters or 
less. (See meaning for ``containers'' and ``packer''.)
    Brand label. The label carrying, in the usual distinctive design, 
the brand name of the wine.
    Container. Any bottle, barrel, cask, or other closed receptacle 
irrespective of size or of the material from which made for use for the 
sale of wine at retail. (See meaning for ``bottler'' and ``packer''.)
    Director. The Director, Bureau of Alcohol, Tobacco and Firearms, the 
Department of the Treasury, Washington, DC.
    Gallon. A U.S. gallon of 231 cubic inches of alcoholic beverages at 
60  deg.F.
    Interstate or foreign commerce. Commerce between any State and any 
place outside thereof, or commerce within any Territory or the District 
of Columbia, or between points within the same State but through any 
place outside thereof.
    Liter or litre. (a) A metric unit of capacity equal to 1,000 cubic 
centimeters and equivalent to 33.814 U.S. fluid ounces. For purposes of 
this part, a liter is subdivided into 1,000 milliliters (ml).
    (b) For purposes of regulation, one liter of wine is defined as that 
quantity (mass) of wine occupying a one-liter volume at 20  deg.Celsius 
(68  deg.F).
    Packer. Any person who places wine in containers in excess of four 
liters.

[[Page 16]]

(See meaning for ``container'' and ``bottler''.)
    Percent or percentage. Percent by volume.
    Permittee. Any person holding a basic permit under the Federal 
Alcohol Administration Act.
    Person. Any individual, partnership, joint-stock company, business 
trust, association, corporation, or other form of business enterprise, 
including a receiver, trustee, or liquidating agent, and including an 
officer or employee of any agency of a State or political subdivision 
thereof.
    Pure condensed must. The dehydrated juice or must of sound, ripe 
grapes, or other fruit or agricultual products, concentrated to not more 
than 80 deg. (Balling), the composition thereof remaining unaltered 
except for removal of water.
    Restored pure condensed must. Pure condensed must to which has been 
added an amount of water not exceeding the amount removed in the 
dehydration process.
    Sugar. Pure cane, beet, or dextrose sugar in dry for containing, 
respectively, not less than 95 percent of actual sugar calculated on a 
dry basis.
    Total solids. The degrees Brix of the dealcoholized wine restored to 
its original volume.
    Trade buyer. Any person who is a wholesaler or retailer.
    United States. The several States, the District of Columbia, and 
Puerto Rico; the term ``State'' includes the District of Columbia and 
Puerto Rico.
    Use of other terms. Any other term defined in the Federal Alcohol 
Administration Act and used in this part shall have the same meaning 
assigned to it by the Act.
    Wine. (a) Wine as defined in section 610 and section 617 of the 
Revenue Act of 1918 (26 U.S.C. 3036, 3044, 3045) and (b) other alcoholic 
beverages not so defined, but made in the manner of wine, including 
sparkling and carbonated wine, wine made from condensed grape must, wine 
made from other agricultural products than the juice of sound, ripe 
grapes, initation wine, compounds sold as wine, vermouth, cider, perry, 
and sake; in each instance only if containing not less than 7 percent, 
and not more than 24 percent of alcohol by volume, and if for 
nonindustrial use.

[T.D. ATF-48, 43 FR 13532, Mar. 31, 1978, as amended by T.D. ATF-49, 43 
FR 19848, May 9, 1978; T.D. ATF-53, 43 FR 37675, Aug. 23, 1978; 44 FR 
55838, Sept. 29, 1979; T.D. ATF-66, 45 FR 40544, June 13, 1980; T.D. 
ATF-94, 46 FR 55095, Nov. 6, 1981; T.D. ATF-299, 55 FR 24988, June 19, 
1990; T.D. ATF-425, 65 FR 11891, Mar. 7, 2000]

                Subpart C--Standards of Identity for Wine

Sec. 4.20  Application of standards.

    The standards of identity for the several classes and types of wine 
set forth herein shall be applicable to all regulations and permits 
issued under the act. Whenever any term for which a standard of identity 
has been established herein is used in any such regulation or permit, 
such term shall have the meaning assigned to it by such standard of 
identity.

Sec. 4.21  The standards of identity.

    Standards of identity for the several classes and types of wine set 
forth in this part shall be as follows:
    (a) Class 1; grape wine--(1) Grape wine is wine produced by the 
normal alcoholic fermentation of the juice of sound, ripe grapes 
(including restored or unrestored pure condensed grape must), with or 
without the addition, after fermentation, of pure condensed grape must, 
and with or without added grape brandy or alcohol, but without other 
addition or abstraction except as may occur in cellar treatment: 
Provided, That the product may be ameliorated before, during or after 
fermentation by either of the following methods:
    (i) By adding, separately or in combination, dry sugar, or such an 
amount of sugar and water solution as will not increase the volume of 
the resulting product more than 35 percent; but in no event shall any 
product so ameliorated have an alcoholic content derived by 
fermentation, of more than 13 percent by volume, or a natural acid 
content, if water has been added, of less than 5 parts per thousand, or 
a total solids content of more than 22 grams per 100 cubic centimeters.

[[Page 17]]

    (ii) By adding, separately or in combination, not more than 20 
percent by weight of dry sugar, or not more than 10 percent by weight of 
water.
    (iii) In the case of domestic wine, in accordance with 26 U.S.C. 
5383.
    (iv) The maximum volatile acidity, calculated as acetic acid and 
exclusive of sulfur dioxide is 0.14 gram per 100 mL (20  deg.C) for 
natural red wine and 0.12 gram per 100 mL (20  deg.C) for other grape 
wine: Provided, That the maximum volatile acidity for wine produced from 
unameliorated juice of 28 or more degrees Brix is 0.17 gram per 100 
milliliters for red wine and 0.15 gram per 100 milliliters for white 
wine. Grape wine deriving its characteristic color or lack of color from 
the presence or absence of the red coloring matter of the skins, juice, 
or pulp of grapes may be designated as ``red wine,'' ``pink (or rose) 
wine,'' ``amber wine,'' or ``white wine'' as the case may be. Any grape 
wine containing no added grape brandy or alcohol may be further 
designated as ``natural.''
    (2) Table wine is grape wine having an alcoholic content not in 
excess of 14 percent by volume. Such wine may also be designated as 
``light wine,'' ``red table wine,'' ``light white wine,'' ``sweet table 
wine,'' etc., as the case may be.
    (3) Dessert wine is grape wine having an alcoholic content in excess 
of 14 percent but not in excess of 24 percent by volume. Dessert wine 
having the taste, aroma and characteristics generally attributed to 
sherry and an alcoholic content, derived in part from added grape brandy 
or alcohol, of not less than 17 percent by volume, may be designated as 
``sherry''. Dessert wines having the taste, aroma and characteristics 
generally attributed to angelica, madeira, muscatel and port and an 
alcoholic content, derived in part from added grape brandy or alcohol, 
of not less than 18 percent by volume, may be designated as 
``angelica,'' ``madeira,'' ``muscatel,'' or ``port'' respectively. 
Dessert wines having the taste, aroma, and characteristics generally 
attributed to any of the above products and an alcoholic content, 
derived in part from added grape brandy or alcohol, in excess of 14 
percent by volume but, in the case of sherry, less than 17 percent, or, 
in other cases, less than 18 percent by volume, may be designated as 
``light sherry,'' ``light angelica,'' ``light madeira,'' ``light 
muscatel'' or ``light port,'' respectively.
    (b) Class 2; sparkling grape wine. (1) Sparkling grape wine 
(including ``sparkling wine,'' ``sparkling red wine'' and ``sparkling 
white wine'') is grape wine made effervescent with carbon dioxide 
resulting solely from the fermentation of the wine within a closed 
container, tank or bottle.
    (2) Champagne is a type of sparkling light wine which derives its 
effervescence solely from the secondary fermentation of the wine within 
glass containers of not greater than one gallon capacity, and which 
possesses the taste, aroma, and other characteristics attributed to 
champagne as made in the champagne district of France.
    (3)(i) A sparkling light wine having the taste, aroma, and 
characteristics generally attributed to champagne but not otherwise 
conforming to the standard for ``champagne'' may, in addition to but not 
in lieu of the class designation ``sparkling wine,'' be further 
designated as:
    (A) ``champagne style;'' or
    (B) ``champagne type;'' or
    (C) ``American (or New York State, Napa Valley, etc.) champagne,'' 
along with one of the following terms: ``Bulk process,'' ``fermented 
outside the bottle,'' ``secondary fermentation outside the bottle,'' 
``secondary fermentation before bottling,'' ``not fermented in the 
bottle,'' or ``not bottle fermented.'' The term ``charmat method'' or 
``charmat process'' may be used as additional information.
    (ii) Labels shall be so designed that all the words in such further 
designation are readily legible under ordinary conditions and are on a 
contrasting background. In the case of paragraph (b)(3)(i)(C) of this 
section, ATF will consider whether the label as a whole provides the 
consumer with adequate information about the method of production and 
origin of the wine. ATF will evaluate each label for legibility and 
clarity, based on such factors as type size and style for all components 
of the further designation and the optional term ``charmat method'' or

[[Page 18]]

``charmat process,'' as well as the contrast between the lettering and 
its background, and the placement of information on the label.
    (iii) Notwithstanding the provisions of paragraphs (b)(3)(i)(A), (B) 
and (C) of this section, the appropriate ATF officer may authorize the 
use of a term on sparkling wine labels, as an alternative to those terms 
authorized in paragraph (b)(3)(i) of this section, but not in lieu of 
the required class designation ``sparkling wine,'' upon a finding that 
such term adequately informs the consumer about the method of production 
of the sparkling wine.
    (4) Crackling wine, petillant wine, frizzante wine (including 
cremant, perlant, reciotto, and other similar wine) is sparkling light 
wine normally less effervescent than champagne or other similar 
sparkling wine, but containing sufficient carbon dioxide in solution to 
produce, upon pouring under normal conditions, after the disappearance 
of air bubbles, a slow and steady effervescence evidenced by the 
formation of gas bubbles flowing through the wine. Crackling wine which 
derives its effervescence from secondary fermentation in containers 
greater than 1-gallon capacity shall be designated ``crackling wine--
bulk process,'' and the words ``bulk process'' shall appear in lettering 
of substantially the same size as the words ``crackling wine.''
    (c) Class 3; carbonated grape wine. ``Carbonated grape wine'' 
(including ``carbonated wine,'' ``carbonated red wine,'' and 
``carbonated white wine'') is grape wine made effervescent with carbon 
dioxide other than that resulting solely from the secondary fermentation 
of the wine within a closed container, tank or bottle.
    (d) Class 4; citrus wine. (1)(i) Citrus wine or citrus fruit wine is 
wine produced by the normal alcoholic fermentation of the juice of 
sound, ripe citrus fruit (including restored or unrestored pure 
condensed citrus must), with or without the addition, after 
fermentation, of pure condensed citrus must, and with or without added 
citrus brandy or alcohol, but without any other addition or abstraction 
except as may occur in cellar treatment: Provided, That a domestic 
product may be ameliorated or sweetened in accordance with the 
provisions of 26 U.S.C. 5384 and any product other than domestic may be 
ameliorated before, during, or after fermentation by adding, separately 
or in combination, dry sugar, or such an amount of sugar and water 
solution as will not increase the volume of the resulting product more 
than 35 percent, but in no event shall any product so ameliorated have 
an alcoholic content, derived by fermentation, of more than 13 percent 
by volume, or a natural acid content, if water has been added, of less 
than 5 parts per thousand, or a total solids content of more than 22 
grams per 100 cubic centimeters.
    (ii) The maximum volatile acidity, calculated as acetic acid and 

exclusive of sulfur dioxide, shall not be, for natural citrus wine, more 
than 0.14 gram, and for other citrus wine, more than 0.12 gram, per 100 
milliliters (20  deg.C.).
    (iii) Any citrus wine containing no added brandy or alcohol may be 
further designated as ``natural.''
    (2) Citrus table wine or citrus fruit table wine is citrus wine 
having an alcoholic content not in excess of 14 percent by volume. Such 
wine may also be designated ``light citrus wine,'' ``light citrus fruit 
wine,'' ``light sweet citrus fruit wine,'' etc., as the case may be.
    (3) Citrus dessert wine or citrus fruit dessert wine is citrus wine 
having an alcoholic content in excess of 14 percent but not in excess of 
24 percent by volume.
    (4) Citrus wine derived wholly (except for sugar, water, or added 
alcohol) from one kind of citrus fruit, shall be designated by the word 
``wine'' qualified by the name of such citrus fruit, e.g., ``orange 
wine,'' ``grapefruit wine.'' Citrus wine not derived wholly from one 
kind of citrus fruit shall be designated as ``citrus wine'' or ``citrus 
fruit wine'' qualified by a truthful and adequate statement of 
composition appearing in direct conjunction therewith. Citrus wine 
rendered effervescent by carbon dioxide resulting solely from the 
secondary fermentation of the wine within a closed container, tank, or 
bottle shall be further designated as ``sparkling''; and citrus wine 
rendered effervescent by carbon dioxide otherwise derived shall be 
further designated as ``carbonated.''

[[Page 19]]

    (e) Class 5; fruit wine. (1)(i) Fruit wine is wine (other than grape 
wine or citrus wine) produced by the normal alcoholic fermentation of 
the juice of sound, ripe fruit (including restored or unrestored pure 
condensed fruit must), with or without the addition, after fermentation, 
of pure condensed fruit must, and with or without added fruit brandy or 
alcohol, but without other addition or abstraction except as may occur 
in cellar treatment: Provided, That a domestic product may be 
ameliorated or sweetened in accordance with the provisions of 26 U.S.C. 
5384 and any product other than domestic may be ameliorated before, 
during, or after fermentation by adding, separately or in combination, 
dry sugar, or such an amount of dry sugar and water solution as will 
increase the volume of resulting product, in the case of wines produced 
from any fruit or berry other than grapes, having a normal acidity of 20 
parts or more per thousand, not more than 60 percent, but in no event 
shall any product so ameliorated have an alcoholic content, derived by 
fermentation, of more than 13 percent by volume, or a natural acid 
content, if water has been added, of less than 5 parts per thousand, or 
a total solids content of more than 22 grams per 100 cubic centimeters.
    (ii) The maximum volatile acidity, calculated as acetic acid and 
exclusive of sulfur dioxide, shall not be, for natural fruit wine, more 
than 0.14 gram, and for other fruit wine, more than 0.12 gram, per 100 
milliliters (20  deg.C.).
    (iii) Any fruit wine containing no added brandy or alcohol may be 
further designated as ``natural.''
    (2) Berry wine is fruit wine produced from berries.
    (3) Fruit table wine or berry table wine is fruit or berry wine 
having an alcoholic content not in excess of 14 percent by volume. Such 
wine may also be designated ``light fruit wine,'' or ``light berry 
wine.''
    (4) Fruit dessert wine or berry dessert wine is fruit or berry wine 
having an alcoholic content in excess of 14 percent but not in excess of 
24 percent by volume.
    (5) Fruit wine derived wholly (except for sugar, water, or added 
alcohol) from one kind of fruit shall be designated by the word ``wine'' 
qualified by the name of such fruit, e.g., ``peach wine,'' ``blackberry 
wine.'' Fruit wine not derived wholly from one kind of fruit shall be 
designated as ``fruit wine'' or ``berry wine,'' as the case may be, 
qualified by a truthful and adequate statement of composition appearing 
in direct conjunction therewith. Fruit wines which are derived wholly 
(except for sugar, water, or added alcohol) from apples or pears may be 
designated ``cider'' and ``perry,'' respectively, and shall be so 
designated if lacking in vinous taste, aroma, and characteristics; 
however, the term ``hard cider'' may not be used to designate any fruit 
wine; it may only be used to designate hard cider as defined in part 24 
of this chapter. Fruit wine rendered effervescent by carbon dioxide 
resulting solely from the secondary fermentation of the wine within a 
closed container, tank, or bottle shall be further designated as 
``sparkling''; and fruit wine rendered effervescent by carbon dioxide 
otherwise derived shall be further designated as ``carbonated.''
    (f) Class 6; wine from other agricultural products. (1)(i) Wine of 
this class is wine (other than grape wine, citrus wine, or fruit wine) 
made by the normal alcoholic fermentation of sound fermentable 
agricultural products, either fresh or dried, or of the restored or 
unrestored pure condensed must thereof, with the addition before or 
during fermentation of a volume of water not greater than the minimum 
necessary to correct natural moisture deficiencies in such products, 
with or without the addition, after fermentation, of pure condensed 
must, and with or without added alcohol or such other spirits as will 
not alter the character of the product, but without other addition or 
abstraction except as may occur in cellar treatment: Provided, That a 
domestic product may be ameliorated or sweetened in accordance with part 
24, of this chapter, and any product other than domestic may be 
ameliorated before, during, or after fermentation by adding, separately 
or in combination, dry sugar or such an amount of sugar and water 
solution as will not increase the volume of the resulting product more 
than 35 percent, but in no event shall any product so ameliorated have

[[Page 20]]

an alcoholic content, derived by fermentation of more than 13 percent by 
volume, or a natural acid content, if water has been added, of less than 
5 parts per thousand, or a total solids content of more than 22 grams 
per 100 cubic centimeters.
    (ii) The maximum volatile acidity, calculated as acetic acid and 
exclusive of sulfur dioxide, shall not be, for natural wine of this 
class, more than 0.14 gram, and for other wine of this class, more than 
0.12 gram, per 100 milliliters (20  deg.C.).
    (iii) Wine of this class containing no added alcohol or other 
spirits may be further designated as ``natural''.
    (2) Table wine of this class is wine having an alcoholic content not 
in excess of 14 percent by volume. Such wine may also be designated as 
``light''.
    (3) Dessert wine of this class is wine having an alcoholic content 
in excess of 14 percent but not in excess of 24 percent by volume.
    (4) Raisin wine is wine of this class made from dried grapes.
    (5) Sake is wine of this class produced from rice in accordance with 
the commonly accepted method of manufacture of such product.
    (6) Wine of this class derived wholly (except for sugar, water, or 
added alcohol) from one kind of agricultural product shall except in the 
case of ``sake,'' be designated by the word ``wine'' qualified by the 
name of such agricultural product, e.g., ``honey wine,'' ``raisin 
wine,'' ``dried blackberry wine.'' Wine of this class not derived wholly 
from one kind of agricultural product shall be designated as ``wine'' 
qualified by a truthful and adequate statement of composition appearing 
in direct conjunction therewith. Wine of this class rendered 
effervescent by carbon dioxide resulting solely from the secondary 
fermentation of wine within a closed container, tank, or bottle shall be 
further designated as ``sparkling''; and wine of this class rendered 
effervescent by carbon dioxide otherwise derived shall be further 
designated as ``carbonated.''
    (g) Class 7; aperitif wine. (1) Aperitif wine is wine having an 
alcoholic content of not less than 15 percent by volume, compounded from 
grape wine containing added brandy or alcohol, flavored with herbs and 
other natural aromatic flavoring materials, with or without the addition 
of caramel for coloring purposes, and possessing the taste, aroma, and 
characteristics generally attributed to aperitif wine and shall be so 
designated unless designated as ``vermouth'' under paragraph (g)(2) of 
this section.
    (2) Vermouth is a type of aperitif wine compounded from grape wine, 
having the taste, aroma, and characteristics generally attributed to 
vermouth, and shall be so designated.
    (h) Class 8; imitation and substandard or other than standard wine. 
(1) ``Imitation wine'' shall bear as a part of its designation the word 
``imitation,'' and shall include:
    (i) Any wine containing synthetic materials.
    (ii) Any wine made from a mixture of water with residue remaining 
after thorough pressing of grapes, fruit, or other agricultural 
products.
    (iii) Any class or type of wine the taste, aroma, color, or other 
characteristics of which have been acquired in whole or in part, by 
treatment with methods or materials of any kind (except as permitted in 
Sec. 4.22(c)(6)), if the taste, aroma, color, or other characteristics 
of normal wines of such class or type are acquired without such 
treatment.
    (iv) Any wine made from must concentrated at any time to more than 
80 deg. (Balling).
    (2) ``Substandard wine'' or ``other than standard wine'' shall bear 
as a part of its designation the word ``substandard,'' and shall 
include:
    (i) Any wine having a volatile acidity in excess of the maximum 
prescribed therefor in Secs. 4.20 to 4.25.
    (ii) Any wine for which no maximum volatile acidity is prescribed in 
Secs. 4.20 to 4.25, inclusive, having a volatile acidity, calculated as 
acetic acid and exclusive of sulfur dioxide, in excess of 0.14 gram per 
100 milliliters (20  deg.C.).
    (iii) Any wine for which a standard of identity is prescribed in 
this Secs. 4.20 to 4.25, inclusive, which, through disease, 
decomposition, or otherwise, fails to have the composition, color, and 
clean vinous taste and aroma of normal wines conforming to such 
standard.

[[Page 21]]

    (iv) Any ``grape wine'' ``citrus wine,'' ``fruit wine,'' or ``wine 
from other agricultural products'' to which has been added sugar and 
water solution in an amount which is in excess of the limitations 
prescribed in the standards of identity for these products, unless, in 
the case of ``citrus wine,'' ``fruit wine'' and ``wine from other 
agricultural products'' the normal acidity of the material from which 
such wine is produced is 20 parts or more per thousand and the volume of 
the resulting product has not been increased more than 60 percent by 
such addition.
    (i) Class 9; retsina wine. ``Retsina wine'' is grape table wine 
fermented or flavored with resin.

[T.D. 6521, 25 FR 13835, Dec. 29, 1960, as amended by T.D. 6776, 29 FR 
16985, Dec. 11, 1964; T.D. 7185, 37 FR 7975, Apr. 22, 1972; T.D. ATF-48, 
44 FR 55839, Sept. 28, 1979; T.D. ATF-299, 55 FR 24988, June 19, 1990; 
T.D. ATF-312, 56 FR 31076, July 9, 1991; T.D. ATF-335, 58 FR 5615, Jan. 
22, 1993; T.D. ATF-355, 59 FR 14553, Mar. 29, 1994; T.D. 372, 61 FR 
20723, May 8, 1996; T.D. ATF-398, 63 FR 44782, Aug. 21, 1998; T.D. ATF-
403, 64 FR 50252, Sept. 16, 1999]

    Cross Reference: For regulations relating to fortified wine, see 
part 240 of this chapter.

Sec. 4.22  Blends, cellar treatment, alteration of class or type.

    (a) If the class or type of any wine shall be altered, and if the 
product as so altered does not fall within any other class or type 
either specified in Secs. 4.20 through 4.25 or known to the trade, then 
such wine shall, unless otherwise specified in this section, be 
designated with a truthful and adequate statement of composition in 
accordance with Sec. 4.34.
    (b) Alteration of class or type shall be deemed to result from any 
of the following occurring before, during, or after production.
    (1) Treatment of any class or type of wine with substances foreign 
to such wine which remain therein: Provided, That the presence in 
finished wine of not more than 350 parts per million of total sulfur 
dioxide, or sulphites expressed as sulfur dioxide, shall not be 
precluded under this paragraph.
    (2) Treatment of any class or type of wine with substances not 
foreign to such wine but which remain therein in larger quantities than 
are naturally and normally present in other wines of the same class or 
type not so treated.
    (3) Treatment of any class or type of wine with methods or materials 
of any kind to such an extent or in such manner as to affect the basic 
composition of the wine so treated by altering any of its characteristic 
elements.
    (4) Blending of wine of one class with wine of another class or the 
blending of wines of different types within the same class.
    (5) Treatment of any class or type of wine for which a standard of 
identity is prescribed in this article with sugar or water in excess of 
the quantities specifically authorized by such standard: Provided, That 
the class or type thereof shall not be deemed to be altered:
    (i) Where such wine (other than grape wine) is derived from fruit, 
or other agricultural products, having a high normal acidity, if the 
total solids content is not more than 22 grams per 100 cubic 
centimeters, and the content of natural acid is not less than 7.5 parts 
per thousand and
    (ii) Where such wine is derived exclusively from fruit, or other 
agricultural products, the normal acidity of which is 20 parts or more 
per thousand, if the volume of the resulting product has been increased 
not more than 60 percent by the addition of sugar and water solution, 
for the sole purpose of correcting natural deficiencies due to such 
acidity, and (except in the case of such wine when produced from fruit 
or berries other than grapes) there is stated as part of the class and 
type designation the phrase ``Made with over 35 percent sugar 
solution''.
    (c) Nothing in this section shall preclude the treatment of wine of 
any class or type in the manner hereinafter specified, provided such 
treatment does not result in the alteration of the class or type of the 
wine under the provisions of paragraph (b) of this section.
    (1) Treatment with filtering equipment, and with fining or 
sterilizing agents.
    (2) Treatment with pasteurization as necessary to perfect the wines 
to commercial standards in accordance with acceptable cellar practice 
but only in such a manner and to such an extent as not to change the 
basic composition of

[[Page 22]]

the wine nor to eliminate any of its characteristic elements.
    (3) Treatment with refrigeration as necessary to perfect the wine to 
commercial standards in accordance with acceptable cellar practice but 
only in such a manner and to such an extent as not to change the basic 
composition of the wine nor to eliminate any of its characteristic 
elements.
    (4) Treatment with methods and materials to the minimum extent 
necessary to correct cloudiness, precipitation, or abnormal color, odor, 
or flavor developing in wine.
    (5) Treatment with constituents naturally present in the kind of 
fruit or other agricultural product from which the wine is produced for 
the purpose of correcting deficiencies of these constituents, but only 
to the extent that such constituents would be present in normal wines of 
the same class or type not so treated.
    (6) Treatment of any class or type of wine involving the use of 
volatile fruit-flavor concentrates in the manner provided in section 
5382 of the Internal Revenue Code.
    (7) Notwithstanding the provisions of Sec. 4.21(b) (1), (2) and (4), 
(c), (d)(4), (e)(5), and (f)(6) carbon dioxide may be used to maintain 
counterpressure during the transfer of finished sparkling wines from (i) 
bulk processing tanks to bottles, or (ii) bottle to bottle: Provided, 
That the carbon dioxide content of the wine shall not be increased by 
more than 0.009 gm. per 100 ml. during the transfer operation.

[T.D. 6521, 25 FR 13835, Dec. 29, 1960, as amended by T.D. 6776, 29 FR 
16985, Dec. 11, 1964; T.D. 7185, 37 FR 7976, Apr. 22, 1972; T.D. ATF-
403, 64 FR 50253, Sept. 16, 1999]

Sec. 4.23  Varietal (grape type) labeling.

    (a) General. The names of one or more grape varieties may be used as 
the type designation of a grape wine only if the wine is also labeled 
with an appellation of origin as defined in Sec. 4.25a.
    (b) One variety. Except as provided in paragraph (c) of this 
section, the name of a single grape variety may be used as the type 
designation if not less than 75 percent of the wine is derived from 
grapes of that variety, the entire 75 percent of which was grown in the 
labeled appellation of origin area.
    (c) Exceptions. (1) Wine made from any Vitis labrusca variety 
(exclusive of hybrids with Vitis labrusca parentage) may be labeled with 
the variety name if:
    (i) Not less than 51 percent of the wine is derived from grapes of 
the named variety;
    (ii) The statement ``contains not less than 51 percent (name of 
variety)'' is shown on the brand label, back label, or a separate strip 
label, (except that this statement need not appear if 75 percent or more 
of the wine is derived from grapes of the named variety); and
    (iii) The entire qualifying percentage of the named variety was 
grown in the labeled appellation of origin area.
    (2) Wine made from any variety of any species found by the 
appropriate ATF officer upon appropriate application to be too strongly 
flavored at 75 percent minimum varietal content may be labeled with the 
varietal name if:
    (i) Not less than 51 percent of the wine is derived from grapes of 
that variety;
    (ii) The statement ``contains not less than 51 percent (name of 
variety)'' is shown on the brand label, back label, or a separate strip 
label (except that this statement need not appear if 75 percent or more 
of the wine is derived from grapes of the named variety); and
    (iii) The entire qualifying percentage of the named variety was 
grown in the labeled appellation of origin area.
    (d) Two or more varieties. The names of two or more grape varieties 
may be used as the type designation if:
    (1) All of the grapes used to make the wine are of the labeled 
varieties;
    (2) The percentage of the wine derived from each variety is shown on 
the label (with a tolerance of plus or minus 2 percent); and
    (3)(i) If labeled with a multicounty appellation of origin, the 
percentage of the wine derived from each variety from each county is 
shown on the label; or
    (ii) If labeled with a multistate appellation of origin, the 
percentage of the wine derived from each variety from each state is 
shown on the label.
    (e) List of approved variety names. Effective February 7, 1996, the 
name of a grape variety may be used as a type

[[Page 23]]

designation for an American wine only if that name has been approved by 
the Director. A list of approved grape variety names appears in subpart 
J of this part.

[T.D. ATF-370, 61 FR 538, Jan. 8, 1996]

Sec. 4.24  Generic, semi-generic, and non-generic designations of 
          geographic significance.

    (a)(1) A name of geographic significance which is also the 
designation of a class or type of wine, shall be deemed to have become 
generic only if so found by the appropriate ATF officer.
    (2) Examples of generic names, originally having geographic 
significance, which are designations for a class or type of wine are: 
Vermouth, Sake.
    (b)(1) A name of geographic significance, which is also the 
designation of a class or type of wine, shall be deemed to have become 
semi-generic only if so found by the appropriate ATF officer. Semi-
generic designations may be used to designate wines of an origin other 
than that indicated by such name only if there appears in direct 
conjunction therewith an appropriate appellation of origin disclosing 
the true place of origin of the wine, and if the wine so designated 
conforms to the standard of identity, if any, for such wine contained in 
the regulations in this part or, if there be no such standard, to the 
trade understanding of such class or type. See Sec. 24.257(c) of this 
chapter for exceptions to the appropriate ATF officer's authority to 
remove names from paragraph (b)(2) of this section.
    (2) Examples of semi-generic names which are also type designations 
for grape wines are Angelica, Burgundy, Claret, Chablis, Champagne, 
Chianti, Malaga, Marsala, Madeira, Moselle, Port, Rhine Wine (syn. 
Hock), Sauterne, Haut Sauterne, Sherry, Tokay.
    (c)(1) A name of geographic significance, which has not been found 
by the appropriate ATF officer to be generic or semi-generic may be used 
only to designate wines of the origin indicated by such name, but such 
name shall not be deemed to be the distinctive designation of a wine 
unless the Director finds that it is known to the consumer and to the 
trade as the designation of a specific wine of a particular place or 
region, distinguishable from all other wines.
    (2) Examples of nongeneric names which are not distinctive 
designations of specific grape wines are: American, California, Lake 
Erie, Napa Valley, New York State, French, Spanish. Additional examples 
of foreign nongeneric names are listed in subpart C of part 12 of this 
chapter.
    (3) Examples of nongeneric names which are also distinctive 
designations of specific grape wines are: Bordeaux Blanc, Bordeaux 
Rouge, Graves, Medoc, Saint-Julien, Chateau Yquem, Chateau Margaux, 
Chateau Lafite, Pommard, Chambertin, Montrachet, Rhone, Liebfraumilch, 
Rudesheimer, Forster, Deidesheimer, Schloss Johannisberger, Lagrima, and 
Lacryma Christi. A list of foreign distinctive designations, as 
determined by the Director, appears in subpart D of part 12 of this 
chapter.

[T.D. 6521, 25 FR 13835, Dec. 29, 1960, as amended by T.D. ATF-296, 55 
FR 17967, Apr. 30, 1990; T.D. ATF-398, 63 FR 44783, Aug. 21, 1998; T.D. 
ATF-425, 65 FR 11890, 11891, Mar. 7, 2000]

Sec. 4.25  Appellations of origin.

    (a) A wine shall be entitled to an appellation of origin if (1) at 
least 75 percent of its volume is derived from fruit or agricultural 
products grown in the place or region indicated by such appellation, (2) 
it has been fully manufactured and finished within the State in which 
such place or region is located, and (3) it conforms to the requirements 
of the laws and regulations of such place or region governing the 
composition, method of manufacture, and designation of wines for home 
consumption.
    (b) Wines subjected to cellar treatment outside the place or region 
of origin under the provisions of Sec. 4.22(c), and blends of wines of 
the same origin blended together outside the place or region of origin 
(if all the wines in the blend have a common class, type or other 
designation which is employed as the designation of the blend) shall be 
entitled to the same appellation of origin to which they would be 
entitled if such cellar treatment or blending took place within the 
place or region of origin.

[[Page 24]]

    (c) This section does not apply after December 31, 1982.


[T.D. 6521, 25 FR 13835, Dec. 29, 1960, as amended by T.D. 7185, 37 FR 
7976, Apr. 22, 1972; T.D. ATF-201, 50 FR 12533, Mar. 29, 1985]

Sec. 4.25a  Appellations of origin.

    (a) Definition--(1) American wine. An American appellation of origin 
is: (i) The United States; (ii) a State; (iii) two or no more than three 
States which are all contiguous; (iv) a county (which must be identified 
with the word ``county'', in the same size of type, and in letters as 
conspicuous as the name of the county); (v) two or no more than three 
counties in the same States; or (vi) a viticultural area (as defined in 
paragraph (e) of this section).
    (2) Imported wine. An appellation of origin for imported wine is: 
(i) A country, (ii) a state, province, territory, or similar political 
subdivision of a country equivalent to a state or county; or (iii) a 
viticultural area.
    (b) Qualification--(1) American wine. An American wine is entitled 
to an appellation of origin other than a multicounty or multistate 
appellation, or a viticultural area, if:
    (i) At least 75 percent of the wine is derived from fruit or 
agricultural products grown in the appellation area indicated; (ii) it 
has been fully finished (except for cellar treatment pursuant to 
Sec. 4.22(c), and blending which does not result in an alteration of 
class or type under Sec. 4.22(b)) in the United States, if labeled 
``American''; or, if labeled with a State appellation, within the 
labeled State or an adjacent State; or if labeled with a county 
appellation, within the State in which the labeled county is located; 
and (iii) it conforms to the laws and regulations of the named 
appellation area governing the composition, method of manufacture, and 
designation of wines made in such place.
    (2) Imported wine. An imported wine is entitled to an appellation of 
origin other than a viticultural area if:
    (i) At least 75 percent of the wine is derived from fruit or 
agricultural products grown in the area indicated by the appellation of 
origin; and (ii) The wine conforms to the requirements of the foreign 
laws and regulations governing the composition, method of production, 
and designation of wines available for consumption within the country of 
origin.
    (c) Multicounty appellations. An appellation of origin comprising 
two or no more than three counties in the same State may be used if all 
of the fruit or other agricultural products were grown in the counties 
indicated, and the percentage of the wine derived from fruit or other 
agricultural products grown in each county is shown on the label with a 
tolerance of plus or minus two percent.
    (d) Multistate appellation. An appelation of origin comprising two 
or no more than three States which are all contiguous may be used, if:
    (1) All of the fruit or other agricultural products were grown in 
the States indicated, and the percentage of the wine derived from fruit 
or other agricultural products grown in each State is shown on the label 
with a tolerance of plus or minus two percent;
    (2) it has been fully finished (except for cellar treatment pursuant 
to Sec. 4.22(c), and blending which does not result in an alteration of 
class or type under Sec. 4.22(b)) in one of the labeled appellation 
States; (3) it conforms to the laws and regulations governing the 
composition, method of manufacture, and designation of wines in all the 
States listed in the appellation.
    (e) Viticultural area--(1) Definition--(i) American wine. A 
delimited grape growing region distinguishable by geographical features, 
the boundaries of which have been recognized and defined in part 9 of 
this chapter.
    (ii) Imported wine. A delimited place or region (other than an 
appellation defined in paragraph (a)(2)(i) or (a)(2)(ii)) the boundaries 
of which have been recognized and defined by the country of origin for 
use on labels of wine available for consumption within the country of 
origin.
    (2) Establishment of American viticultural areas. Petitions for 
establishment of American viticultural areas may be made to the director 
by any interested party, pursuant to the provisions of Sec. 71.41(c) of 
this title. The petition may be in the form of a letter, and should 
contain the following information:

[[Page 25]]

    (i) Evidence that the name of the viticultural area is locally and/
or nationally known as referring to the area specified in the 
application; (ii) historical or current evidence that the boundaries of 
the viticultural area are as specified in the application; (iii) 
evidence relating to the geographical features (climate, soil, 
elevation, physical features, etc.) which distinguish the viticultural 
features of the proposed area from surrounding areas; (iv) the specific 
boundaries of the viticultural area, based on features which can be 
found on U.S. Geological Survey (U.S.G.S.) maps of the largest 
applicable scale; and (v) a copy of the appropriate U.S.G.S. map(s) with 
the boundaries prominently marked. (For U.S.G.S. maps, write the U.S. 
Geological Survey, Branch of Distribution, Box 25286, Federal Center, 
Denver, Colorado 80225. If the map name is not known, request a map 
index by State.)
    (3) Requirements for use. A wine may be labeled with a viticultural 
area appellation if:
    (i) The appellation has been approved under part 9 of this title or 
by the appropriate foreign government;
    (ii) Not less than 85 percent of the wine is derived from grapes 
grown within the boundaries of the viticultural area;
    (iii) In the case of foreign wine, it conforms to the requirements 
of the foreign laws and regulations governing the composition, method of 
production, and designation of wines available for consumption within 
the country of origin; and
    (iv) In the case of American wine, it has been fully finished within 
the State, or one of the States, within which the labeled viticultural 
area is located (except for cellar treatment pursuant to Sec. 4.22(c), 
and blending which does not result in an alteration of class and type 
under Sec. 4.22(b)).
    (4) Overlap viticultural area appellations. An appellation of origin 
comprised of more than one viticultural area may be used in the case of 
overlapping viticultural areas if not less than 85 percent of the volume 
of the wine is derived from grapes grown in the overlapping area.

[T.D. ATF-53, 43 FR 37675, Aug. 23, 1978, as amended by T.D. ATF-84, 46 
FR 29261, June 1, 1981; T.D. ATF-92, 46 FR 46912, Sept. 23, 1981; T.D. 
ATF-195, 50 FR 763, Jan. 7, 1985; T.D. ATF-201, 50 FR 12533, Mar. 29, 
1985; T.D. ATF-222, 51 FR 3774, Jan. 30 1986; T.D. ATF-312, 56 FR 31076, 
July 9, 1991; T.D. ATF-355, 59 FR 14553, Mar. 29, 1994]

Sec. 4.26  Estate bottled.

    (a) Conditions for use. The term Estate bottled may be used by a 
bottling winery on a wine label only if the wine is labeled with a 
viticultural area appellation of origin and the bottling winery:
    (1) Is located in the labeled viticultural area; (2) grew all of the 
grapes used to make the wine on land owned or controlled by the winery 
within the boundaries of the labeled viticultural area; (3) crushed the 
grapes, fermented the resulting must, and finished, aged, and bottled 
the wine in a continuous process (the wine at no time having left the 
premises of the bottling winery).
    (b) Special rule for cooperatives. Grapes grown by members of a 
cooperative bottling winery are considered grown by the bottling winery.
    (c) Definition of ``Controlled''. For purposes of this section, 
Controlled by refers to property on which the bottling winery has the 
legal right to perform, and does perform, all of the acts common to 
viticulture under the terms of a lease or similar agreement of at least 
3 years duration.
    (d) Use of other terms. No term other than Estate bottled may be 
used on a label to indicate combined growing and bottling conditions.

[T.D. ATF-53, 43 FR 37676, Aug. 23, 1978, as amended by T.D. ATF-201, 50 
FR 12533, Mar. 29, 1985]

Sec. 4.27  Vintage wine.

    (a) General. Vintage wine is wine labeled with the year of harvest 
of the grapes and made in accordance with the standards prescribed in 
classes 1, 2, or 3 of Sec. 4.21. At least 95 percent of the wine must 
have been derived from

[[Page 26]]

grapes harvested in the labeled calendar year, and the wine must be 
labeled with an appellation of origin other than a country (which does 
not qualify for vintage labeling). The appellation shall be shown in 
direct conjunction with the designation required by Sec. 4.32(a)(2), in 
lettering substantially as conspicuous as that designation. In no event 
may the quantity of wine removed from the producing winery, under labels 
bearing a vintage date, exceed the volume of vintage wine produced in 
that winery during the year indicated by the vintage date.
    (b) American wine. A permittee who produced and bottled or packed 
the wine, or a person other than the producer who repackaged the wine in 
containers of 5 liters (or 1-gallon before January 1, 1979) or less may 
show the year of vintage upon the label if the person possesses 
appropriate records from the producer substantiating the year of vintage 
and the appellation of origin; and if the wine is made in compliance 
with the provisions of paragraph (a) of this section.
    (c) Imported wine. Imported wine may bear a vintage date if: (1) It 
is made in compliance with the provisions of paragraph (a) of this 
section; (2) it is bottled in containers of 5 liters (or 1-gallon before 
January 1, 1979) or less prior to importation, or bottled in the United 
States from the original container of the product (showing a vintage 
date); (3) if the invoice is accompanied by, or the American bottler 
possesses, a certificate issued by a duly authorized official of the 
country of origin (if the country of origin authorizes the issuance of 
such certificates) certifying that the wine is of the vintage shown, 
that the laws of the country regulate the appearance of vintage dates 
upon the labels of wine produced for consumption within the country of 
origin, that the wine has been produced in conformity with those laws, 
and that the wine would be entitled to bear the vintage date if it had 
been sold within the country of origin.

[T.D. ATF-53, 43 FR 37676, Aug. 23, 1978, as amended by T.D. ATF-195, 50 
FR 763, Jan. 7, 1985]

Sec. 4.28  Type designations of varietal significance.

    The following are type designations of varietal significance for 
American wine. These names may be used as type designations for American 
wines only if the wine is labeled with an appellation of origin as 
defined in Sec. 4.25a.
    (a) Muscadine. An American wine which derives at least 75 percent of 
its volume from Muscadinia rotundifolia grapes.
    (b) Muscatel. An American wine which derives its predominant taste, 
aroma, characteristics and at least 75 percent of its volume from any 
Muscat grape source, and which meets the requirements of 
Sec. 4.21(a)(3).
    (c) Muscat or Moscato. An American wine which derives at least 75 
percent of its volume from any Muscat grape source.
    (d) Scuppernong. An American wine which derives at least 75 percent 
of its volume from bronze Muscadinia rotundifolia grapes.
    (e)(1) Gamay Beaujolais. An American wine which derives at least 75 
percent of its volume from Pinot noir grapes, Valdiguie grapes, or a 
combination of both.
    (2) For wines bottled on or after January 1, 1999, and prior to 
April 9, 2007, the name ``Gamay Beaujolais'' may be used as a type 
designation only if there appears in direct conjunction therewith, but 
on a separate line and separated by the required appellation of origin, 
the name(s) of the grape variety or varieties used to satisfy the 
requirements of paragraph (e)(1) of this section. Where two varietal 
names are listed, they shall appear on the same line, in order of 
predominance. The appellation of origin shall appear either on a 
separate line between the name ``Gamay Beaujolais'' and the grape 
variety name(s) or on the same line as the grape variety name(s) in a 
manner that qualifies the grape variety name(s). The following statement 
shall also appear on the brand or back label: ``Gamay Beaujolais is made 
from at least 75 percent Pinot noir and/or Valdiguie grapes.''
    (3) The designation ``Gamay Beaujolais'' may not be used on labels 
of

[[Page 27]]

American wines bottled on or after April 9, 2007.

[T.D. ATF-370, 61 FR 539, Jan. 8, 1996, as amended by T.D. ATF-388, 62 
FR 16490, Apr. 7, 1997; T.D. ATF-388a, 62 FR 33747, June 23, 1997]

                Subpart D--Labeling Requirements for Wine

Sec. 4.30  General.

    (a) Application. No person engaged in business as a producer, 
rectifier, blender, importer, or wholesaler, directly or indirectly or 
through an affiliate, shall sell or ship or deliver for sale or 
shipment, or otherwise introduce in interstate or foreign commerce, or 
receive therein, or remove from customs custody, any wine in containers 
unless such wine is packaged, and such packages are marked, branded, and 
labeled in conformity with this article. Wine domestically bottled or 
packed prior to Dec. 15, 1936, and imported wine entered in customs bond 
in containers prior to that date shall be regarded as being packaged, 
marked, branded and labeled in accordance with this article, if the 
labels on such wine (1) bear all the mandatory label information 
required by Sec. 4.32, even though such information is not set forth in 
the manner and form as required by Sec. 4.32 and other sections of this 
title referred to therein, and (2) bear no statements, designs, or 
devices which are false or misleading.
    (b) Alteration of labels. (1) It shall be unlawful for any person to 
alter, mutilate, destroy, obliterate or remove any mark, brand, or label 
upon wine held for sale in interstate or foreign commerce or after 
shipment therein, except as authorized by Federal law, or except as 
provided in paragraph (b)(2) of this section: Provided, That the 
appropriate ATF officer may, upon written application, permit additional 
labeling or relabeling of wine for purposes of compliance with the 
requirements of this part or of State law.
    (2) No application for permission to relabel wine need be made in 
any case where there is added to the container, after removal from 
customs custody or from the premises where bottled or packed, a label 
identifying the wholesale or retail distributor thereof, and containing 
no reference whatever to the characteristics of the product.

[T.D. 6521, 25 FR 13835, Dec. 29, 1960, as amended by T.D. ATF-425, 65 
FR 11891, Mar. 7, 2000]

    Cross Reference: For customs warehouses and control of merchandise 
therein, see 19 CFR part 19.

Sec. 4.32  Mandatory label information.

    (a) There shall be stated on the brand label:
    (1) Brand name, in accordance with Sec. 4.33.
    (2) Class, type, or other designation, in accordance with Sec. 4.34.
    (3) Alcohol content, in accordance with Sec. 4.36.
    (4) On blends consisting of American and foreign wines, if any 
reference is made to the presence of foreign wine, the exact percentage 
by volume.
    (b) There shall be stated on any label affixed to the container:
    (1) Name and address, in accordance with Sec. 4.35.
    (2) Net contents, in accordance with Sec. 4.37. If the net contents 
is a standard of fill other than an authorized metric standard of fill 
as prescribed in Sec. 4.73, the net contents statement shall appear on a 
label affixed to the front of the bottle.
    (c) There shall be stated on the brand label or on a back label a 
statement that the product contains FD&C Yellow No. 5, where that 
coloring material is used in a product bottled on or after October 6, 
1984.
    (d) There shall be stated on a front or back label, separate and 
apart from all other information, the following statement when saccharin 
is present in the finished product: Use of this product may be hazardous 
to your health. This product contains saccharin which has been 
determined to cause cancer in laboratory animals.
    (e) Declaration of sulfites. There shall be stated on a front label, 
back label, strip label or neck label, the statement ``Contains 
sulfites'' or ``Contains (a) sulfiting agent(s)'' or a statement 
identifying the specific sulfiting agent where sulfur dioxide or a 
sulfiting agent is detected at a level of 10 or more parts per million, 
measured as total sulfur dioxide. The provisions of this paragraph shall 
apply to:

[[Page 28]]

    (1) Any certificate of label approval issued on or after January 9, 
1987;
    (2) Any wine bottled on or after July 9, 1987, regardless of the 
date of issuance of the certificate of label approval; and,
    (3) Any wine removed on or after January 9, 1988.
(Paragraph (e) approved by the Office of Management and Budget under 
Control No. 1512-0469)

[T.D. 6521, 25 FR 13835, Dec. 29, 1960, as amended by T.D. ATF-150, 48 
FR 45556, Oct. 6, 1983; T.D. ATF-195, 50 FR 763, Jan. 7, 1985; T.D. ATF-
220, 50 FR 51852, Dec. 20, 1985; T.D. ATF-236, 51 FR 34710, Sept. 30, 
1986; T.D. ATF-282, 54 FR 7162, Feb. 16, 1989; T.D. ATF-312, 56 FR 
31076, 31077, July 9, 1991]

Sec. 4.33  Brand names.

    (a) General. The product shall bear a brand name, except that if not 
sold under a brand name, then the name of the person required to appear 
on the brand label shall be deemed a brand name for the purpose of this 
part.
    (b) Misleading brand names. No label shall contain any brand name, 
which, standing alone, or in association with other printed or graphic 
matter creates any impression or inference as to the age, origin, 
identity, or other characteristics of the product unless the appropriate 
ATF officer finds that such brand name, either when qualified by the 
word ``brand'' or when not so qualified, conveys no erroneous 
impressions as to the age, origin, identity, or other characteristics of 
the product.
    (c) Trade name of foreign origin. This section shall not operate to 
prohibit the use by any person of any trade name or brand of foreign 
origin not effectively registered in the United States Patent Office on 
August 29, 1935, which has been used by such person or his predecessors 
in the United States for a period of at least five years immediately 
preceding August 29, 1935: Provided, That if such trade name or brand is 
used, the designation of the product shall be qualified by the name of 
the locality in the United States in which produced, and such 
qualifications shall be in script, type, or printing as conspicuous as 
the trade name or brand.

Sec. 4.34  Class and type.

    (a) The class of the wine shall be stated in conformity with subpart 
C of this part if the wine is defined therein, except that ``table'' 
(``light'') and ``dessert'' wines need not be designated as such. In the 
case of still grape wine there may appear, in lieu of the class 
designation, any varietal (grape type) designation, type designation of 
varietal significance, semigeneric geographic type designation, or 
geographic distinctive designation, to which the wine may be entitled. 
In the case of champagne, or crackling wines, the type designation 
``champagne'' or ``crackling wine'' (``petillant wine'', ``frizzante 
wine'') may appear in lieu of the class designation ``sparkling wine''. 
In the case of wine which has a total solids content of more than 17 
grams per 100 cubic centimeters the words ``extra sweet'', ``specially 
sweetened'', ``specially sweet'' or ``sweetened with excess sugar'' 
shall be stated as a part of the class and type designation. The last of 
these quoted phrases shall appear where required by part 24 of this 
chapter, on wines sweetened with sugar in excess of the maximum 
quantities specified in such regulations. If the class of the wine is 
not defined in subpart C, a truthful and adequate statement of 
composition shall appear upon the brand label of the product in lieu of 
a class designation. In addition to the mandatory designation for the 
wine, there may be stated a distinctive or fanciful name, or a 
designation in accordance with trade understanding. All parts of the 
designation of the wine, whether mandatory or optional, shall be in 
direct conjunction and in lettering substantially of the same size and 
kind.
    (b) An appellation of origin such as ``American,'' ``New York,'' 
``Napa Valley,'' or ``Chilean,'' disclosing the true place of origin of 
the wine, shall appear in direct conjunction with and in lettering 
substantially as conspicuous as the class and type designation if:
    (1) A varietal (grape type) designation is used under the provisions 
of Sec. 4.23;
    (2) A type designation of varietal significance is used under the 
provisions of Sec. 4.28;

[[Page 29]]

    (3) A semi-generic type designation is employed as the class and 
type designation of the wine pursuant to Sec. 4.24(b);
    (4) A product name is qualified with the word ``Brand'' under the 
requirements of Sec. 4.39 (j); or
    (5) The wine is labeled with the year of harvest of the grapes, and 
otherwise conforms with the provisions of Sec. 4.27. The appellation of 
origin for vintage wine shall be other than a country.

[T.D. ATF-53, 43 FR 37677, Aug. 23, 1978; T.D. ATF-48, 44 FR 55839, 
Sept. 28, 1979, as amended by T.D. ATF-195, 50 FR 763, Jan. 7, 1985; 
T.D. ATF-229, 51 FR 20482, June 5, 1986; T.D. ATF-312, 56 FR 31077, July 
9, 1991; T.D. ATF-370, 61 FR 539, Jan. 8, 1996]

Sec. 4.35  Name and address.

    (a) American wine. On labels of containers of American wine, there 
shall be stated the name of the bottler or packer and the place where 
bottled or packed (or until January 1, 1985, in lieu of such place, the 
principal place of business of the bottler or packer if in the same 
State where the wine was bottled or packed, and, if bottled or packed on 
bonded premises, the AFT registry number of the premises) immediately 
preceded by the words ``bottled by'' or ``packed by'' except that:
    (1) If the bottler or packer is also the person who made not less 
than 75 percent of such wine by fermenting the must and clarifying the 
resulting wine, or if such person treated the wine in such manner as to 
change the class thereof, there may be stated, in lieu of the words 
``bottled by'' or ``packed by,'' the words ``produced and bottled by,'' 
or ``produced and packed by.''
    (2) If the bottler or packer has also either made or treated the 
wine, otherwise than as described in paragraph (a)(1) of this section, 
there may be stated, in lieu of the words ``Bottled by'' or ``Packed 
by'' the phrases ``Blended and bottled (packed) by,'' ``Rectified and 
bottled (packed) by.'' ``Prepared and bottled (packed) by,'' ``Made and 
bottled (packed) by,'' as the case may be, or, in the case of imitation 
wine only, ``Manufactured and bottled (packed) by.''
    (3) In addition to the name of the bottler or packer and the place 
where bottled or packed (but not in lieu thereof) there may be stated 
the name and address of any other person for whom such wine is bottled 
or packed, immediately preceded by the words ``Bottled for'' or ``Packed 
for'' or ``Distributed by'' or other similar statement; or the name and 
principal place of business of the rectifier, blender, or maker, 
immediately preceded by the words ``Rectified by,'' ``Blended by'' or 
``Made by,'' respectively, or, in the case of imitation wine only, 
``Manufactured by.''
    (b) Imported wine. On labels of containers of imported wine, there 
shall be stated the words ``Imported by'' or a similar appropriate 
phrase, and immediately thereafter the name of the permittee who is the 
importer, agent, sole distributor, or other person responsible for the 
importation, together with the principal place of business in the United 
States of such person. In addition, but not in lieu thereof, there may 
be stated the name and principal place of business of the foreign 
producer, blender, rectifier, maker, bottler, packer, or shipper, 
preceded by the phrases ``Produced by,'' ``Blended by,'' ``Rectified 
by,'' ``Made by,'' ``Bottled by,'' ``Packed by,'' ``Shipped by,'' 
respectively, or, in the case of imitation wine only, ``Manufactured 
by.''
    (1) If the wine is bottled or packed in the United States, there 
shall be stated, in addition, the name of the bottler or packer and the 
place where bottled or packed immediately preceded by the words 
``bottled by'' or ``packed by'' except that if the wine is bottled or 
packed in the United States for the person responsible for the 
importation there may be stated, in lieu of the above-required 
statements, the name and principal place of business in the United 
States of such person, immediately preceded by the phrase ``imported by 
and bottled (packed) in the United States for'' (or a similar 
appropriate phrase). If, however, the wine is bottled or packed in the 
United States by the person responsible for the importation there may be 
stated, in lieu of the above-required statements, the name and principal 
place of business in the United States of such person, immediately 
preceded by the phrase ``Imported and bottled (packed) by'' or a similar 
appropriate phrase.

[[Page 30]]

    (2) If the wine is blended, bottled, or packed in a foreign country 
other than the country of origin and the country of origin is stated or 
otherwise indicated on the label, there shall also be stated the name of 
the bottler, packer, or blender, and the place where bottled, packed, or 
blended, immediately preceded by the words ``Bottled by'', ``Packed 
by'', ``Blended by'', or other appropriate statement.
    (c) Form of address. The ``place'' stated shall be the post office 
address (after December 31, 1984, the post office address shall be the 
address shown on the basic permit or other qualifying document of the 
premises at which the operations took place; and there shall be shown 
the address for each operation which is designated on the label. An 
example of such use would be ``Produced at Gilroy, California, and 
bottled at San Mateo, California, by XYZ Winery''), except that the 
street address may be omitted. No additional places or addresses shall 
be stated for the same person unless (1) such person is actively engaged 
in the conduct of an additional bona fide and actual alcoholic beverage 
business at such additional place or address, and (2) the label also 
contains in direct conjunction therewith, appropriate descriptive 
material indicating the function occurring at such additional place or 
address in connection with the particular product.
    (d) Trade or operating names. The trade or operating name of any 
person appearing upon any label shall be identical with a name appearing 
on the basic permit or notice.
    (e) This section does not apply after July 27, 1994.

[T.D. 6521, 25 FR 13835, Dec. 29, 1960, as amended by T.D. 7185, 37 FR 
7976, Apr. 22, 1972; T.D. ATF-53, 43 FR 37677, Aug. 23, 1978; T.D. ATF-
126, 48 FR 2764, Jan. 21, 1983; T.D. ATF-194, 50 FR 759, Jan. 7, 1985; 
T.D. ATF-209, 50 FR 27821, July 8, 1985T.D. ATF-328, 57 FR 33114, July 
27, 1992]

Sec. 4.35a    Name and address.

    (a) American wine--(1) Mandatory statement. A label on each 
container of American wine shall state either ``bottled by'' or ``packed 
by'' followed by the name of the bottler or packer and the address (in 
accordance with paragraph (c)) of the place where the wine was bottled 
or packed. Other words may also be stated in addition to the required 
words ``bottled by'' or ``packed by'' and the required name and address 
if the use of such words is in accordance with paragraph (a)(2) of this 
section.
    (2) Optional statements. (i) In addition to the statement required 
by paragraph (a)(1), the label may also state the name and address of 
any other person for whom the wine was bottled or packed, immediately 
preceded by the words ``bottled for'' or ``packed for'' or ``distributed 
by.''
    (ii) The words defined in paragraphs (a)(2)(iii)-(a)(2)(vi) may be 
used, in accordance with the definitions given, in addition to the name 
and address statement required by paragraph (a)(1). Use of these words 
may be conjoined, using the word ``and'', and with the words ``bottled 
by'' or ``packed by'' only if the same person performed the defined 
operation at the same address. More than one name is necessary if the 
defined operation was performed by a person other than the bottler or 
packer and more than one address statement is necessary if the defined 
operation was performed at a different address.
    (iii) Produced or Made means that the named winery:
    (A) Fermented not less than 75% of such wine at the stated address, 
or
    (B) Changed the class or type of the wine by addition of alcohol, 
brandy, flavors, colors, or artificial carbonation at the stated 
address, or
    (C) Produced sparkling wine by secondary fermentation at the stated 
address.
    (iv) Blended means that the named winery mixed the wine with other 
wines of the same class and type at the stated address.
    (v) Cellared, Vinted or Prepared means that the named winery, at the 
stated address, subjected the wine to cellar treatment in accordance 
with Sec. 4.22(c).
    (b) Imported wine--(1) Mandatory statements. (i) A label on each 
container of imported wine shall state ``imported by'' or a similar 
appropriate phrase, followed immediately by the name of the importer, 
agent, sole distributor, or other person responsible for the 
importation, followed immediately by the

[[Page 31]]

address of the principal place of business in the United States of the 
named person.
    (ii) If the wine was bottled or packed in the United States, the 
label shall also state one of the following:
    (A) ``Bottled by'' or ``packed by'' followed by the name of the 
bottler or packer and the address (in accordance with paragraph (c)) of 
the place where the wine was bottled or packed; or
    (B) If the wine was bottled or packed for the person responsible for 
the importation, the words ``imported by and bottled (packed) in the 
United States for'' (or a similar appropriate phrase) followed by the 
name and address of the principal place of business in the United States 
of the person responsible for the importation; or
    (C) If the wine was bottled or packed by the person responsible for 
the importation, the words ``imported and bottled (packed) by'' followed 
by the name and address of the principal place of business in the United 
States of the person responsible for the importation.
    (iii) If the wine was blended, bottled or packed in a foreign 
country other than the country of origin, and the label identifies the 
country of origin, the label shall state ``blended by,'' ``bottled by,'' 
or ``packed by,'' or other appropriate statement, followed by the name 
of the blender, bottler or packer and the place where the wine was 
blended, bottled or packed.
    (2) Optional statements. In addition to the statements required by 
paragraph (b) (1), the label may also state the name and address of the 
principal place of business of the foreign producer. Other words, or 
their English-language equivalents, denoting winemaking operations may 
be used in accordance with the requirements of the country of origin, 
for wines sold within the country of origin.
    (c) Form of address. The ``place'' stated shall be the post office 
address shown on the basic permit or other qualifying document of the 
premises at which the operations took place; and there shall be shown 
the address for each operation which is designated on the label. An 
example of such use would be ``Produced at Gilroy, California, and 
bottled at San Mateo, California, by XYZ Winery,'' except that the 
street address may be omitted. No additional places or addresses shall 
be stated for the same person unless:
    (1) Such person is actively engaged in the conduct of an additional 
bona fide and actual alcoholic beverage business at such additional 
place or address, and
    (2) The label also contains in direct conjunction therewith, 
appropriate descriptive material indicating the function occurring at 
such additional place or address in connection with the particular 
product.
    (d) Trade or operating names. The trade or operating name of any 
person appearing upon any label shall be identical with a name appearing 
on the basic permit or other qualifying document.
    (e) The provisions of this section are optional until they become 
mandatory July 27, 1994.

[T.D. ATF-328, 57 FR 33114, July 27, 1992; 57 FR 37591, Aug. 19, 1992]

Sec. 4.36  Alcoholic content.

    (a) Alcoholic content shall be stated in the case of wines 
containing more than 14 percent of alcohol by volume, and, in the case 
of wine containing 14 percent or less of alcohol by volume, either the 
type designation ``table'' wine (``light'' wine) or the alcoholic 
content shall be stated. Any statement of alcoholic content shall be 
made as prescribed in paragraph (b) of this section.
    (b) Alcoholic content shall be stated in terms of percentage of 
alcohol by volume, and not otherwise, as provided in either paragraph 
(b)(1) or (2) of this section:
    (1) ``Alcohol ____ % by volume,'' or similar appropriate phrase; 
Provided, that if the word ``alcohol'' and/or ``volume'' are 
abbreviated, they shall be shown as ``alc.'' (alc) and/or ``vol.'' 
(vol), respectively. Except as provided in paragraph (c) of this 
section, a tolerance of 1 percent, in the case of wines containing more 
than 14 percent of alcohol by volume, and of 1.5 percent, in the case of 
wines containing 14 percent or less of alcohol by volume, will be 
permitted either above or below the stated percentage.
    (2) ``Alcohol ____ % to ____ % by volume,'' or similar appropriate 
phrase; Provided, that if the word ``alcohol''

[[Page 32]]

and/or ``volume'' are abbreviated, they shall be shown as ``alc.'' (alc) 
and/or ``vol.'' (vol), respectively. Except as provided in paragraph (c) 
of this section, a range of not more than 2 percent, in the case of 
wines containing more than 14 percent of alcohol by volume, and of not 
more than 3 percent, in the case of wines containing 14 percent or less 
of alcohol by volume, will be permitted between the minimum and maximum 
percentages stated, and no tolerances will be permitted either below 
such minimum or above such maximum.
    (c) Regardless of the type of statement used and regardless of 
tolerances normally permitted in direct statements and ranges normally 
permitted in maximum and minimum statements, alcoholic content 
statements, whether required or optional, shall definitely and correctly 
indicate the class, type and taxable grade of the wine so labeled and 
nothing in this section shall be construed as authorizing the appearance 
upon the labels of any wine of an alcoholic content statement in terms 
of maximum and minimum percentages which overlaps a prescribed 
limitation on the alcoholic content of any class, type, or taxable grade 
of wine, or a direct statement of alcoholic content which indicates that 
the alcoholic content of the wine is within such a limitation when in 
fact it is not.

[T.D. 6521, 25 FR 13835, Dec. 29, 1960, as amended by T.D. ATF-275, 53 
FR 27046, July 18, 1988]

Sec. 4.37  Net contents.

    (a) Statement of net contents. The net contents of wine for which a 
standard of fill is prescribed in Sec. 4.73 shall be stated in the same 
manner and form as set forth in the standard of fill. The net content of 
wine for which no standard of fill is prescribed in Sec. 4.73 shall be 
stated in the metric system of measure as follows:
    (1) If more than one liter, net contents shall be stated in liters 
and in decimal portions of a liter accurate to the nearest one-hundredth 
of a liter.
    (2) If less than one liter, net contents shall be stated in 
milliliters (ml).
    (b) Statement of U.S. equivalent net contents. When net contents of 
wine are stated in metric measure, the equivalent volume in U.S. measure 
may also be shown. If shown, the U.S. equivalent volume will be shown as 
follows:
    (1) For the metric standards of fill: 3 liters (101 fl. oz.); 1.5 
liters (50.7 fl. oz.); 1 liter (33.8 fl. oz.); 750 ml (25.4 fl. oz.); 
500 ml (16.9 fl. oz.); 375 ml (12.7 fl. oz.); 187 ml (6.3 fl. oz.); 100 
ml (3.4 fl. oz.); and 50 ml (1.7 fl. oz.).
    (2) Equivalent volumes of less than 100 fluid ounces will be stated 
in fluid ounces only, accurate to the nearest one-tenth of a fluid 
ounce; for example, 700 ml (23.7 fl. oz.).
    (3) Equivalent volumes of 100 fluid ounces or more will be stated in 
fluid ounces only, accurate to the nearest whole fluid ounce; for 
example, 6 liters (203 fl. oz.).
    (c) Net contents marked in bottle. The net contents need not be 
stated on any label if the net contents are displayed by having the same 
blown, etched, sand-blasted, marked by underglaze coloring, or otherwise 
permanently marked by any method approved by the appropriate ATF 
officer, in the sides, front, or back of the bottle, in letters and 
figures in such manner as to be plainly legible under ordinary 
circumstances, and such statement is not obscured in any manner in whole 
or in part.
    (d) Tolerances. Statement of net contents shall indicate exactly the 
volume of wine within the container, except that the following 
tolerances shall be allowed:
    (1) Discrepancies due exclusively to errors in measuring which occur 
in filling conducted in compliance with good commercial practice.
    (2) Discrepancies due exclusively to differences in the capacity of 
containers, resulting solely from unavoidable difficulties in 
manufacturing such containers so as to be of uniform capacity: Provided, 
That no greater tolerance shall be allowed in case of containers which, 
because of their design, cannot be made of approximately uniform 
capacity than is allowed in case of containers which can be manufactured 
so as to be of approximately uniform capacity.
    (3) Discrepancies in measure due to differences in atmospheric 
conditions

[[Page 33]]

in various places and which unavoidably result from the ordinary and 
customary exposure of alcoholic beverages in containers to evaporation. 
The reasonableness to discrepancies under this paragraph shall be 
determined on the facts in each case.
    (e) Unreasonable shortages. Unreasonable shortages in certain of the 
containers in any shipment shall not be compensated by overages in other 
containers in the same shipment.

[T.D. ATF-12, 39 FR 45222, Dec. 31, 1974, as amended by T.D. ATF-49, 43 
FR 19848, May 9, 1978; T.D. ATF-76, 46 FR 1727, Jan. 7, 1981; T.D. ATF-
303, 55 FR 42713, Oct. 23, 1990]

Sec. 4.38  General requirements.

    (a) Legibility. All labels shall be so designed that all the 
statements thereon required by Secs. 4.30 through 4.39 are readily 
legible under ordinary conditions, and all such statement shall be on a 
contrasting background.
    (b) Size of type. (1) Containers of more than 187 milliliters. All 
mandatory information required on labels by this part, except the 
alcoholic content statement, shall be in script, type, or printing not 
smaller than 2 millimeters; except that if contained among other 
descriptive or explanatory information, the script, type, or printing of 
the mandatory information shall be of a size substantially more 
conspicuous than that of the descriptive or explanatory information.
    (2) Containers of 187 milliliters or less. All mandatory information 
required on labels by this part, except the alcoholic content statement, 
shall not be smaller than 1 millimeter, except that if contained among 
other descriptive or explanatory information, the script, type, or 
printing of the mandatory information shall be of a size substantially 
more conspicuous than that of the descriptive or explanatory 
information.
    (3) Alcoholic content statements shall not appear in script, type, 
or printing larger or more conspicuous than 3 millimeters nor smaller 
than 1 millimeter on labels of containers having a capacity of 5 liters 
or less and shall not be set off with a border or otherwise accentuated.
    (c) English language. All mandatory label information shall be 
stated on labels in the English language, except that the brand name, 
the place of production, and the name of the manufacturer, producer, 
blender, bottler, packer, or shipper appearing on the label need not be 
in the English language if the words ``product of'' immediately precede 
the name of the country of origin stated in accordance with customs 
requirements. Additional statements in foreign languages may be made on 
labels, if they do not in any way conflict with, or contradict the 
requirements of Secs. 4.30 through 4.39.
    (d) Location of label. Labels shall not obscure Government stamps 
nor be obscured thereby.
    (e) Labels firmly affixed. All labels shall be affixed to containers 
of wine in such manner that they cannot be removed without thorough 
application of water or other solvents.
    (f) Additional information on labels. Labels may contain information 
other than the mandatory label information required by Secs. 4.30 
through 4.39, if such information complies with the requirements of such 
sections and does not conflict with, nor in any manner qualify 
statements required by this part. In addition, information which is 
truthful, accurate, and specific, and which is neither disparaging nor 
misleading may appear on wine labels.
    (g) Representations as to materials. If any representation (other 
than representations or information required by Secs. 4.30 through 4.39 
or percentage statements required or permitted by this part) is made as 
to the presence, excellence, or other characteristic of any ingredient 
in any wine, or used in its production, the label containing such 
representation shall state, in print, type, or script, substantially as 
conspicuous as such representation, the name and amount in percent by 
volume of each such ingredient.
    (h) Statement of contents of containers. Upon request of the 
appropriate ATF officer, there shall be submitted a full and accurate 
statement of the contents

[[Page 34]]

of the containers to which labels are to be or have been affixed.

[T.D. ATF-53, 43 FR 37677, Aug. 23, 1978, as amended by T.D. ATF-66, 45 
FR 40544, June 13, 1980; T.D. ATF-94, 46 FR 55095, Nov. 6, 1981; T.D. 
ATF-249, 52 FR 5955, Feb. 27, 1987; T.D. ATF-275, 53 FR 27046, July 18, 
1988; T.D. ATF-312, 56 FR 31077, July 9, 1991]

Sec. 4.38a  Bottle cartons, booklets and leaflets.

    (a) General. An individual covering, carton, or other container of 
the bottle used for sale at retail (other than a shipping container), or 
any written, printed, graphic, or other matter accompanying the bottle 
to the consumer buyer shall not contain any statement, design, device, 
or graphic, pictorial, or emblematic representation that is prohibited 
by Secs. 4.30 through 4.39 on labels.
    (b) Sealed cartons. If bottles are enclosed in sealed opaque 
coverings, cartons, or other containers used for sale at retail (other 
than a shipping container), such coverings, cartons, or other containers 
must bear all mandatory label information.
    (c) Other cartons. (1) If an individual covering, carton, or other 
container of the bottle used for sale at retail (other than a shipping 
container) is so designed that the bottle is readily removable, it may 
display any information which is not in conflict with the label on the 
bottle contained therein.
    (2) Cartons displaying brand names and/or designations must display 
such names and designations in their entirety--brand names required to 
be modified, e.g. by ``Brand'' or ``Product of U.S.A.'', must also 
display such modification.
    (3) Wines for which a truthful and adequate statement of composition 
is required must display such statement.

[T.D. ATF-36, 41 FR 47425, Oct. 29, 1976]

Sec. 4.39  Prohibited practices.

    (a) Statements on labels. Containers of wine, or any label on such 
containers, or any individual covering, carton, or other wrapper of such 
container, or any written, printed, graphic, or other matter 
accompanying such container to the consumer shall not contain:
    (1) Any statement that is false or untrue in any particular, or 
that, irrespective of falsity, directly, or by ambiguity, omission, or 
inference, or by the addition of irrelevant, scientific or technical 
matter, tends to create a misleading impression.
    (2) Any statement that is disparaging of a competitor's products.
    (3) Any statement, design, device, or representation which is 
obscene or indecent.
    (4) Any statement, design, device, or representation of or relating 
to analyses, standards, or tests, irrespective of falsity, which the 
appropriate ATF officer finds to be likely to mislead the consumer.
    (5) Any statement, design, device or representation of or relating 
to any guarantee, irrespective of falsity, which the appropriate ATF 
officer finds to be likely to mislead the consumer. Money-back 
guarantees are not prohibited.
    (6) A trade or brand name that is the name of any living individual 
of public prominence, or existing private or public organization, or is 
a name that is in simulation or is an abbreviation thereof, or any 
graphic, pictorial, or emblematic representation of any such individual 
or organization, if the use of such name or representation is likely 
falsely to lead the consumer to believe that the product has been 
endorsed, made, or used by, or produced for, or under the supervision 
of, or in accordance with the specifications of, such individual or 
organization; Provided, That this paragraph shall not apply to the use 
of the name of any person engaged in business as a producer, blender, 
rectifier, importer, wholesaler, retailer, bottler, or warehouseman of 
wine, nor to the use by any person of a trade or brand name that is the 
name of any living individual of public prominence or existing private 
or public organization, provided such trade or brand name was used by 
him or his predecessors in interest prior to August 29, 1935.
    (7) Any statement, design, device, or representation (other than a 
statement of alcohol content in conformity with Sec. 4.36), which tends 
to create the impression that a wine:
    (i) Contains distilled spirits;
    (ii) Is comparable to a distilled spirit; or
    (iii) Has intoxicating qualities.

[[Page 35]]


However, if a statement of composition is required to appear as the 
designation of a product not defined in these regulations, such 
statement of composition may include a reference to the type of 
distilled spirits contained therein.
    (8) Any coined word or name in the brand name or class and type 
designation which simulates, imitates, or which tends to create the 
impression that the wine so labeled is entitled to bear, any class, 
type, or permitted designation recognized by the regulations in this 
part unless such wine conforms to the requirements prescribed with 
respect to such designation and is in fact so designated on its labels.
    (9) Any word in the brand name or class and type designation which 
is the name of a distilled spirits product or which simulates, imitates, 
or created the impression that the wine so labeled is, or is similar to, 
any product customarily made with a distilled spirits base. Examples of 
such words are: ``Manhattan,'' ``Martini,'' and ``Daquiri'' in a class 
and type designation or brand name of a wine cocktail; ``Cuba Libre,'' 
``Zombie,'' and ``Collins'' in a class and type designation or brand 
name of a wine specialty or wine highball; ``creme,'' ``cream,'' ``de,'' 
or ``of'' when used in conjunction with ``menthe,'' ``mint,'' or 
``cacao'' in a class and type designation or a brand name of a mint or 
chocolate flavored wine specialty.
    (b) Statement of age. No statement of age or representation relative 
to age (including words or devices in any brand name or mark) shall be 
made, except (1) for vintage wine, in accordance with the provisions of 
Sec. 4.27; (2) references relating to methods of wine production 
involving storage or aging in accordance with Sec. 4.38(f); or (3) use 
of the word ``old'' as part of a brand name.
    (c) Statement of bottling dates. The statement of any bottling date 
shall not be deemed to be a representation relative to age, if such 
statement appears in lettering not greater than 8-point Gothic caps and 
in the following form: ``Bottled in ____'' (inserting the year in which 
the wine was bottled).
    (d) Statement of miscellaneous dates. No date, except as provided in 
paragraphs (b) and (c) of this section with respect to statement of 
vintage year and bottling date, shall be stated on any label unless in 
addition thereto and in direct conjunction therewith in the same size 
and kind of printing, there shall be stated an explanation of the 
significance thereof such as ``established'' or ``founded in''. If any 
such date refers to the date of establishment of any business or brand 
name, it shall not be stated, in the case of containers of a capacity of 
5 liters or less, in any script, type, or printing larger than 2 
millimeters, and shall be stated in direct conjunction with the name of 
the person, company, or brand name to which it refers if the appropriate 
ATF officer finds that this is necessary in order to prevent confusion 
as to the person, company, or brand name to which the establishment date 
is applicable.
    (e) Simulation of Government stamps. (1) No labels shall be of such 
design as to resemble or simulate a stamp of the United States 
Government or any State or foreign government. No label, other than 
stamps authorized or required by the United States Government or any 
State or foreign government, shall state or indicate that the wine 
contained in the labeled container is produced, blended, bottled, 
packed, or sold under, or in accordance with, any municipal, State or 
Federal Government authorization, law, or regulation, unless such 
statement is required or specifically authorized by Federal, State or 
municipal law or regulation, or is required or specifically authorized 
by the laws or regulations of a foreign country. If the municipal, 
State, or Federal Government permit number is stated upon a label, it 
shall not be accompanied by any additional statement relating thereto.
    (2) Bonded wine cellar and bonded winery numbers may be stated but 
only in direct conjunction with the name and address of the person 
operating such wine cellar or winery. Statement of bonded wine cellar or 
winery numbers may be made in the following form: ``Bonded Wine Cellar 
No. ____'', ``Bonded Winery No. ____'', ``B. W. C. No. ____'', ``B. W. 
No. ____''. No additional reference thereto shall be made, nor shall any 
use be made of such statement that may convey the

[[Page 36]]

impression that the wine has been made or matured under Government 
supervision or in accordance with Government specifications or 
standards.
    (3) If imported wines are covered by a certificate of origin and/or 
a certificate of vintage date issued by a duly authorized official of 
the appropriate foreign government, the label, except where prohibited 
by the foreign government, may refer to such certificate or the fact of 
such certification, but shall not be accompanied by any additional 
statements relating thereto. The reference to such certificate or 
certification shall be substantially in the following form:

    This product accompanied at the time of the importation by a 
certificate issued by the
_______________________________________________________________________

                          (Name of government)

    government indicating that the product is
_______________________________________________________________________

                 (Class and type as stated on the label)

    and (if label bears a statement of vintage date) that the wine is of 
the vintage of
_______________________________________________________________________

                  (Year of vintage stated on the label)

    (f) Use of the word ``Importer'', or similar words. The word 
Importer, or similar words, shall not be stated on labels on containers 
of domestic wine except as part of the bona fide name of a permittee for 
or by whom, or of a retailer for whom, such wine is bottled, packed or 
distributed: Provided, That in all cases where such words are used as 
part of such name, there shall be stated on the same label the words 
``Product of the United States'', or similar words to negative any 
impression that the product is imported, and such negative statement 
shall appear in the same size and kind of printing as such name.
    (g) Flags, seals, coats of arms, crests, and other insignia. Labels 
shall not contain, in the brand name or otherwise, any statement, 
design, device, or pictorial representation which the appropriate ATF 
officer finds relates to, or is capable of being construed as relating 
to, the armed forces of the United States, or the American flag, or any 
emblem, seal, insignia, or decoration associated with such flag or armed 
forces; nor shall any label contain any statement, design, device, or 
pictorial representation of or concerning any flag, seal, coat of arms, 
crest or other insignia, likely to mislead the consumer to believe that 
the product has been endorsed, made, or used by, or produced for, or 
under the supervision of, or in accordance with the specifications of 
the government, organization, family, or individual with whom such flag, 
seal, coat of arms, crest, or insignia is associated.
    (h) Curative and therapeutic claims. Labels shall not contain any 
statement, design, representation, pictorial representation, or device 
representing that the use of wine has curative or therapeutic effects if 
such statement is untrue in any particular or tends to create a 
misleading impression.
    (i) Geographic brand names. (1) Except as provided in subparagraph 
2, a brand name of viticultural significance may not be used unless the 
wine meets the appellation of origin requirements for the geographic 
area named.
    (2) For brand names used in existing certificates of label approval 
issued prior to July 7, 1986:
    (i) The wine shall meet the appellation of origin requirements for 
the geographic area named; or
    (ii) The wine shall be labeled with an appellation of origin in 
accordance with Sec. 4.34(b) as to location and size of type of either:
    (A) A county or a viticultural area, if the brand name bears the 
name of a geographic area smaller than a state, or;
    (B) A state, county or a viticultural area, if the brand name bears 
a state name; or
    (iii) The wine shall be labeled with some other statement which the 
appropriate ATF officer finds to be sufficient to dispel the impression 
that the geographic area suggested by the brand name is indicative of 
the origin of the wine.
    (3) A name has viticultural significance when it is the name of a 
state or county (or the foreign equivalents), when approved as a 
viticultural area in part 9 of this chapter, or by a foreign government, 
or when found to have viticultural significance by the appropriate ATF 
officer.
    (j) Product names of geographical significance (not mandatory before 
January

[[Page 37]]

1, 1983). The use of product names with specific geographical 
significance is prohibited unless the appropriate ATF officer finds that 
because of their long usage, such names are recognized by consumers as 
fanciful product names and not representations as to origin. In such 
cases the product names shall be qualified with the word ``brand'' 
immediately following the product name, in the same size of type, and as 
conspicuous as the product name itself. In addition, the label shall 
bear an appellation of origin under the provisions of Sec. 4.34(b), and, 
if required by the appropriate ATF officer, a statement disclaiming the 
geographical reference as a representation as to the origin of the wine.
    (k) Other indications of origin. Other statements, designs, devices 
or representations which indicate or infer an origin other than the true 
place of origin of the wine are prohibited.
    (l) Foreign terms. Foreign terms which: (1) Describe a particular 
condition of the grapes at the time of harvest (such as ``Auslese,'' 
``Eiswein,'' and ``Trockenbeerenauslese''); or (2) denote quality under 
foreign law (such as ``Qualitatswein'' and ``Kabinett'') may not be used 
on the labels of American wine.
    (m) Use of a vineyard, orchard, farm or ranch name. When used in a 
brand name, a vineyard, orchard, farm or ranch name having geographical 
or viticultural significance is subject to the requirements of 
Secs. 4.33(b) and 4.39(i) of this part. Additionally, the name of a 
vineyard, orchard, farm or ranch shall not be used on a wine label, 
unless 95 percent of the wine in the container was produced from primary 
winemaking material grown on the named vineyard, orchard, farm or ranch.

[T.D. 6521, 25 FR 13841, Dec. 29, 1960, as amended by T.D. ATF-53, 43 FR 
37678, Aug. 23, 1978; T.D. ATF-94, 46 FR 55095, Nov. 6, 1981; T.D. ATF-
126, 48 FR 2764, Jan. 21, 1983; T.D. ATF-180, 49 FR 31671, Aug. 8, 1984; 
T.D. ATF-229, 51 FR 20482, June 5, 1986; 51 FR 21547, June 13, 1986; 
T.D. ATF-355, 59 FR 14553, Mar. 29, 1994]

   Subpart E--Requirements for Withdrawal of Wine From Customs Custody

Sec. 4.40  Label approval and release.

    (a) Certificate of label approval. No imported beverage wine in 
containers shall be released from U.S. Customs custody for consumption 
unless there is deposited with the appropriate Customs officer at the 
port of entry the original or a photostatic copy of an approved 
certificate of label approval, ATF Form 5100.31.
    (b) If the original or photostatic copy of ATF Form 5100.31 has been 
approved, the brand or lot of imported wine bearing labels identical 
with those shown thereon may be released from U.S. Customs custody.
    (c) Relabeling. Imported wine in U.S. Customs custody which is not 
labeled in conformity with certificates of label approval issued by the 
appropriate ATF officer must be relabeled prior to release under the 
supervision and direction of Customs officers of the port at which the 
wine is located.
    (d) Cross reference. For procedures regarding the issuance, denial, 
and revocation of certificates of label approval, as well as appeal 
procedures, see part 13 of this chapter.

[T.D. ATF-66, 45 FR 40546, June 13, 1980, as amended by T.D. ATF-94, 46 
FR 55095, Nov. 6, 1981; T.D. ATF-242, 51 FR 39525, Oct. 29, 1986; T.D. 
ATF-359, 59 FR 42160, Aug. 17, 1994; T.D. ATF-406, 64 FR 2128, Jan. 13, 
1999]

Sec. 4.45  Certificates of origin and identity.

    Imported wine shall not be released from customs custody for 
consumption unless the invoice is accompanied by a certificate of origin 
issued by a duly authorized official of the appropriate foreign 
government, if the issuance of such certificates with respect to such 
wine has been authorized by the foreign government concerned, certifying 
as to the identity of the wine and that the wine has been produced in 
compliance with the laws of the respective foreign government regulating 
the production of such wine for home consumption.

[[Page 38]]

Sec. 4.46  Certificate of nonstandard fill.

    A person may import wine in containers not conforming to the metric 
standards of fill prescribed at Sec. 4.73 if the wine is:
    (a) Accompanied by a statement signed by a duly authorized official 
of the appropriate foreign country, stating that the wine was bottled or 
packed before January 1, 1979;
    (b) Being withdrawn from a Customs bonded warehouse into which it 
was entered before January 1, 1979; or
    (c) Exempt from the standard of fill requirements as provided by 
Sec. 4.70(b)(1) or (2).

[T.D. ATF-76, 46 FR 1727, Jan. 7, 1981]

  Subpart F--Requirements for Approval of Labels of Wine Domestically 
                            Bottled or Packed

Sec. 4.50  Certificates of label approval.

    (a) No person shall bottle or pack wine, other than wine bottled or 
packed in U.S. Customs custody, or remove such wine from the plant where 
bottled or packed, unless an approved certificate of label approval, ATF 
Form 5100.31, is issued by the appropriate ATF officer.
    (b) Any bottler or packer of wine shall be exempt from the 
requirements of this section if upon application the bottler or packer 
shows to the satisfaction of the appropriate ATF officer that the wine 
to be bottled or packed is not to be sold, offered for sale, or shipped 
or delivered for shipment, or otherwise introduced in interstate or 
foreign commerce. Application for exemption shall be made on ATF Form 
5100.31 in accordance with instructions on the form. If the application 
is approved, a certificate of exemption will be issued on the same form.
    (c) Cross reference. For procedures regarding the issuance, denial, 
and revocation of certificates of label approval, and certificates of 
exemption from label approval, as well as appeal procedures, see part 13 
of this chapter.

[T.D. ATF-66, 45 FR 40546, June 13, 1980, as amended by T.D. ATF-94, 46 
FR 55095, Nov. 6, 1981; T.D. ATF-242, 51 FR 39525, Oct. 29, 1986; T.D. 
ATF-344, 58 FR 40354, July 28, 1993; T.D. ATF-406, 64 FR 2128, Jan. 13, 
1999; T.D. ATF-425, 65 FR 11891, Mar. 7, 2000]

Sec. 4.51  Exhibiting certificates to Government officials.

    Any bottler or packer holding an original or duplicate original of a 
certificate of label approval or a certificate of exemption shall, upon 
demand, exhibit such certificate to a duly authorized representative of 
the United States Government.

Sec. 4.52  Photoprints.

    Photoprints or other reproductions of certificates of label approval 
or certificates of exemption are not acceptable, for the purposes of 
Secs. 4.50 through 4.52, as substitutes for an original or duplicate 
original of a certificate of label approval, or a certificate of 
exemption. The appropriate ATF officer will, upon the request of the 
bottler or packer, issue duplicate originals of certificates of label 
approval or of certificates of exemption if wine under the same brand is 
bottled or packed at more than one plant by the same person, and if the 
necessity for the duplicate originals is shown and there is listed with 
the appropriate ATF officer the name and address of the additional 
bottling or packing plant where the particular label is to be used.

                     Subpart G--Advertising of Wine

Sec. 4.60  Application.

    No person engaged in the business as a producer, rectifier, blender, 
importer, or wholesaler of wine, directly or indirectly or through an 
affiliate, shall publish or disseminate or cause to be published or 
disseminated by radio or television broadcast, or in any newspaper, 
periodical, or any publication, by any sign or outdoor advertisement, or 
any other printed or graphic matter, any advertisement of wine, if such 
advertising is in, or is calculated to induce sale in, interstate or 
foreign commerce, or is disseminated by mail, unless such advertisement 
is in conformity with Secs. 4.60-4.65 of this part. Provided, that such 
sections shall not apply to outdoor advertising in place on September 7, 
1984, but shall apply upon replacement, restoration, or renovation of 
any such advertising; and provided further, that such sections

[[Page 39]]

shall not apply to a retailer or the publisher of any newspaper, 
periodical, or other publication, or radio or television broadcast, 
unless such retailer or publisher or radio or television broadcaster is 
engaged in business as a producer, rectifier, blender, importer, or 
wholesaler of wine, directly or indirectly, or through an affiliate.

[T.D. ATF-180, 49 FR 31672, Aug. 8, 1984]

Sec. 4.61  Definitions.

    As used in Secs. 4.60 through 4.65 of this part, the term 
advertisement includes any written or verbal statement, illustration, or 
depiction which is in, or calculated to induce sales in, interstate or 
foreign commerce, or is disseminated by mail, whether it appears in a 
newspaper, magazine, trade booklet, menu, wine card, leaflet, circular, 
mailer, book insert, catalog, promotional material, sales pamphlet, or 
any written, printed, graphic, or other matter accompanying the 
container, representations made on cases, billboard, sign, or othe 
outdoor display, public transit card, other periodical literature, 
publication, or in a radio or television broadcast, or in any other 
media; except that such term shall not include:
    (a) Any label affixed to any container of wine, or any individual 
covering, carton, or other wrapper of such container which constitute a 
part of the labeling under provisions of Secs. 4.30-4.39 of this part.
    (b) Any editorial or other reading material (i.e., news release) in 
any periodical or publication or newspaper for the publication of which 
no money or valuable consideration is paid or promised, directly or 
indirectly, by any permittee, and which is not written by or at the 
direction of the permittee.

[T.D. ATF-180, 49 FR 31672, Aug. 8, 1984]

Sec. 4.62  Mandatory statements.

    (a) Responsible advertiser. The advertisement shall state the name 
and address of the permittee responsible for its publication or 
broadcast. Street number and name may be omitted in the address.
    (b) Class, type, and distinctive designation. The advertisement 
shall contain a conspicuous statement of the class, type, or distinctive 
designation to which the product belongs, corresponding with the 
statement of class, type, or distinctive designation which is required 
to appear on the label of the product.
    (c) Exception. (1) If an advertisement refers to a general wine line 
or all of the wine products of one company, whether by the company name 
or by the brand name common to all the wine in the line, the only 
mandatory information necessary is the name and address of the 
responsible advertiser. This exception does not apply where only one 
type of wine is marketed under the specific brand name advertised.
    (2) On consumer specialty items, the only information necessary is 
the company name or brand name of the product.

[T.D. 6521, 25 FR 13835, Dec. 29, 1960, as amended by T.D. ATF-180, 49 
FR 31672, Aug. 8, 1984]

Sec. 4.63  Legibility of mandatory information.

    (a) Statements required under Secs. 4.60 through 4.65 of this part 
to appear in any written, printed, or graphic advertisement shall be in 
lettering or type size sufficient to be conspicuous and readily legible.
    (b) In the case of signs, billboards, and displays the name and 
address of the permittee responsible for the advertisement may appear in 
type size of lettering smaller than the other mandatory information, 
provided such information can be ascertained upon closer examination of 
the sign or billboard.
    (c) Mandatory information shall be so stated as to be clearly a part 
of the advertisement and shall not be separated in any manner from the 
remainder of the advertisement.
    (d) Mandatory information for two or more products shall not be 
stated unless clearly separated.
    (e) Mandatory information shall be so stated in both the print and 
audio-visual media that it will be readily apparent to the persons 
viewing the advertisement.

[T.D. ATF-180, 49 FR 31672, Aug. 8, 1984]

[[Page 40]]

Sec. 4.64  Prohibited practices.

    (a) Restrictions. The advertisement of wine shall not contain:
    (1) Any statement that is false or untrue in any material 
particular, or that, irrespective of falsity, directly, or by ambiguity, 
omission, or inference, or by the addition of irrelevant, scientific or 
technical matter tends to create a misleading impression.
    (2) Any statement that is disparaging of a competitor's products.
    (3) Any statement, design, device, or representation which is 
obscene or indecent.
    (4) Any statement, design, device, or representation of or relating 
to analyses, standards, or tests, irrespective of falsity, which the 
appropriate ATF officer finds to be likely to mislead the consumer.
    (5) Any statement, design, device, or representation of or relating 
to any guarantee, irrespective of falsity, which the appropriate ATF 
officer finds to be likely to mislead the consumer. Money-back 
guarantees are not prohibited.
    (6) Any statement that the wine is produced, blended, bottled, 
packed, or sold under, or in accordance with, any municipal, State, or 
Federal Government authorization, law, or regulations; and if a 
municipal, State, or Federal permit number is stated, the permit number 
shall not be accompanied by any additional statement relating thereto.
    (7) Any statement of bonded winecellar and bonded winery numbers 
unless stated in direct conjunction with the name and address of the 
person operating such winery or storeroom. Statement of bonded 
winecellar and bonded winery numbers may be made in the following form: 
``Bonded Winecellar No. ____,'' ``Bonded Winery No. ____,'' ``B. W. C. 
No. ____,'' ``B. W. No. ____.'' No additional reference thereto shall be 
made, nor shall any use be made of such statement that may convey the 
impression that the wine has been made or matured under Government 
supervision or in accordance with Government specifications or 
standards.
    (8) Any statement, design, device, or representation which relates 
to alcohol content or which tends to create the impression that a wine:
    (i) Contains distilled spirits; or
    (ii) Is comparable to a distilled spirit; or
    (iii) Has intoxicating qualities.

However, if a statement of composition is required to appear as the 
designation of a product not defined in these regulations, such 
statement of composition may include a reference to the type of 
distilled spirits contained therein. Further, an approved wine label, 
which bears the statement of alcohol content may be depicted in any 
advertising media, or an actual wine bottle showing the approved label 
bearing the statement of alcoholic content may be displayed in any 
advertising media.
    (9) Any word in the brand name or class and type designation which 
is the name of a distilled spirits product or which simulates, imitates, 
or creates the impression that the wine so labeled is, or is similar to, 
any product customarily made with a distilled spirits base.
    (b) Statements inconsistent with labeling. (1) Advertisements shall 
not contain any statement concerning a brand or lot of wine that is 
inconsistent with any statement on the labeling thereof.